On July 14 2017, the American College of Radiology (ACR) published a case study highlighting impact of the The Holvan Group’s radiology patient education videos.
Imaging 3.0 Case Study: Watch and Learn
After an MRI revealed a lesion on one of his kidneys, San Luis Obispo County, Calif., resident and attorney John Normanly knew he needed to act quickly. At his urologistâs recommendation, Normanly made an appointment with Stephen R. Holtzman, MD, interventional radiology (IR) specialist and CEO of Radiology Associates, for a tumor ablation.
Normanly went to the hospital on the day of his procedure and was surprised when, in the preparation room, a nurse handed him a tablet computer and asked him to watch a couple of short videos before he discussed the procedure with Holtzman. The first video introduced Holtzman as the treating physician and outlined his training as an IR surgeon, his community service work, and his credentials, while the second video described what would happen during the procedure.
âBefore the videos, I didnât know what I was getting into; I just hoped I would be going home at the end of the day,â Normanly says. âProcedures like this always invoke a fear of the unknown, but the videos relaxed me. I knew who my doctor was and what he was going to do to my body before I even talked with him.â
As demands on physicians have increased, opportunities to connect with patients like Normanly have decreased. To return the focus to building patient relationships, Holtzman founded the Holvan Group and developed a series of patient-facing, customized videos that enhance the patient experience, improve quality of care, decrease physician burnout, and reduce waste.